Timex Rewound
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Timex Rewound ✦
The Problem
As a 100-year-old legacy watch brand, Timex was looking to reinvent itself for a new generation and re-establish itself as a brand motivated by innovation.
The Solve
We revolutionized Timex's image, captivating a younger demographic by introducing a first-of-its-kind watch recycling program that merges sustainability with classic Timex durability.
What I did
Creative concept, brand design, art direction, animation supervision, production
