Red Nose Day
✦
Childhood Dreamstakes
✦
Red Nose Day ✦ Childhood Dreamstakes ✦
The Problem
Over 11 million children in the U.S. are growing up too fast due to the harsh realities of poverty. Comic Relief's Red Nose Day wanted to launch in the U.S. with a campaign that brings back the whimsy, imagination, and joy that every child deserves.
The Solve
Less childhood poverty. More childhood.
The Childhood Dreamstakes gave donors a chance to help end childhood poverty while entering to win one of six magical experiences inspired by childhood dreams.
What I Did
Brand strategy, Brand platform, Creative concept, Art direction
The campaign centered on prizes that felt like a your wildest childhood dreams come to life—absurd, joyful, and larger than life.
A retro, game-show-inspired art direction using playful 3D visuals allowed the system to scale from web to Times Square.
Red-Nosey Nellies
ECDs: Graham Douglas, Spencer Lavallee
Sr. CW: Nick Garfield
Sr. AD: Shelby Bass
Design: Angelique Francis