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NEWSEUM

Background

The Newseum is a museum that celebrates news and journalism. Their focus is honoring and preserving the freedom of the press and highlighting how journalism affects how major historical events are remembered.

The Problem

The Newseum is selling their current building in Washington DC, leaving them without a physical location for the time being. How can the Newseum stay relevant while they undergo this transition?

Brand Truth

The Newseum isn't like a typical museum where the content stays the same. It blends technology and storytelling to create an experience that is rooted in history but updated on a daily basis.

Opportunity

The lack of a physical location actually lets the Newseum be more nimble in educating people about the power of journalism.

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CONCEPT:

OOH

These ads show newspapers falling, representing how the story changes over time. This first example deals with space exploration, spanning the time period between the Space Race in the 1960’s and Elon Musk’s SpaceX missions today.

Interactive OOH

These interactive OOH displays give passersby a chance to voice their own opinions on questions that deal with current news stories. Users can vote on how they view the issue and see how other people have voted. The "find out more" link would let users see the top news stories related to the question so they can become more informed about the topic.

Social

These Instagram stories would be similar to the OOH bus stop kiosks, giving users a chance to voice their own opinions on divisive topics. Instagram carousels would be similar to the falling newspaper OOH, showing how history changes as headlines evolve. 

Vaccines

Chernobyl

Educational Kiosks

We'd install kiosks in public spaces like airports or train stations. These kiosks would show topics related to current events. We'd give users the ability to see how the reporting on the topics has 
evolved over time, allowing them to understand the topics better and have more informed opinions.

Mobile News Museum

When confronted with rapidly-changing current events, Americans often ask themselves, "How did we get here?" The Newseum's Mobile Museum will help answer that question. The Mobile Museum will be positioned at locations relevant to current events; for example, outside the Stonewall Inn in New York. That Mobile Museum would be filled with newspapers related to marriage equality, going back decades. Visitors will be able to see how history was shaped by how it was reported.

Mobile Museums can move quickly as different events become top of mind. For example, if immigration is in the news, the museum can go to the border or Ellis Island.

Newseum App

The Newseum app would use AR to show the historical events that took place at locations around the country. For example, as you hold your phone overlooking the reflecting pool in Washington, DC, you can swipe through the different “filters”, immersing you in some of history’s most pivotal movements. Users can also read how each event was reported at the time.

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